CONCEPT & EXECUTION

Designed to capture the cultural essence of Japanand the disciplined ethos of Shotokan Karate practitioners,
this project balances minimalist precisionwith tactile craftsmanship.​

​BRAND STRATEGY & IDENTITY

The editorial piece features French-fold pages and traditional Japanese stab binding, enclosed in a premium buckram fabric cover with an inset metallic plate. Every structural element, grid layout, and typographic choice was thoughtfully curated to reflect clarity, focus, and Japanese visual aesthetics.​

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Alongside the publication, I developed a comprehensive brand strategy for Pollok Bushido Karate Club—a vibrant, family-oriented community focused on fitness through martial arts. The identity suite spans a complete corporate design system, printed marketing collateral, event banners, custom illustrations, and a responsive website.
Paired with bold typographic layouts, the visual system elevates the club’s presence and establishes a distinct competitive edge.

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Illustration: Lorraine Walby