SUTHERLAND ALES.

PREMIUM CRAFT ALE 

​

PROJECT: 

Brand Identity | Packaging Design

​

VISUAL IDENTITY & CONCEPT

captured in the logo, which combines motif elements of the native Wolf of Sutherland with subtle geometric cues from historical coastal Viking settlements.

​

PACKAGING SYSTEM

The packaging concept translates the varied landscape of Sutherland into a cohesive graphic visual language. The design system draws direct inspiration from three distinct regional terrains:

• The Stacks: Defined by rugged coastline structures and coastal cliffs.

• The Moorlands: Reflecting the rich textures of heather and peat flatlands.

• The Wild Lands: Grounded in the deep hues and raw energy of mountainous pine forests.