GROW OUTDOORS.

LIFESTYLE CAMPAIGN

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PROJECT: Advertising

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Grow outdoors is an advertising campaign for print and digital media to get kids and
young people more active outdoors and 
experience camping.

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The campaign quote "build them at camp" was the inspiration behind the concept—building blocks. Using vector graphics, I created camp scene's out of  lego style block—visually illustrating fun at camp and how it builds humanity, education and health.

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The brand identity—a monogram of Grow Outdoors, was also designed to reflect the image of a child having fun outdoors in an organic and nature surrounding.