A logo should never be forgotten.
A company’s logo is essentially a shorthand element of communication that portrays who we are as a business. So! You should ask yourself, does yours make you feel great about your company? And if not, it’s probably time for a refresh.
Reasons to reinvent your brands logo design.
Brand is evolving and target market is growing.
Logo has grown tired and isn’t reflecting your brand anymore.
You need simplified variations of your logo for social media etc.
You need to ensure your logo is adapting to those changes.
The company is merging or has just been acquired.
The business has just been through a name change.
We’re entering a new market… or new territory.
My rebrand
My original logo was created while I was a student early in my educational journey. At that time i thought it reflected my personality and portrayed me as being a graphic designer—Professional with a clean cut precision. Originally designed as a monogram, I truly loved my logo and in some ways I still do, but it’s time to move on to pastures new.
Since designing my initial logo, I have grown as a graphic designer and creative and developed my skills and abilities within the industry. Now, I need my logo to reflect the persona and the abilities of who I am now.
Going forward i wanted a new look—one that was modern and professional looking and would reflect my brand ethics, it needed to be clean cut but still show a bit of my fun personality.
I also wanted my logo to be as diverse as possible allowing me to be able to create a variety of versions such as: Icon, Monogram, Watermarks or Sub-mark—A logo system that could be used for future brand directions.
Design process
Working through my design process to generate ideas for my rebrand, I kept to mind that I wanted my logo to reflect my brand personality—creativity, passion and commitment.
I plan to go into my design process in detail in a later blog post. keep an eye out!
New logo
The key thing to remember when design or redesigning a logo is knowing your brand; and the message you want to send with it—after all it is the first line of communication between you and the world.
To see more of my design work, why not pop over to @walbydesign and have look.